Tag Archives: Dave Godin

Genrefication, yacht rock & the BBC’s I Can Go For That: The Smooth World of Yacht Rock

I rather enjoyed the BBC’s two-part series on yacht rock, broadcast over consecutive Friday nights recently on BBC Four.

Katie Puckrik was an engaging presenter, and while her insights weren’t massively original (the argument that America turned away from let’s-change-the-world music to songs of comfort and consolation in response to the failure of the counterculture, the election of Nixon and, a bit further down the line, the 1973 oil crisis is one many critics have advanced before, not least Barney Hoskyns, who was one of the interviewees), I’d not argue with anything she said over the course of the two episodes. And if the director overdid it a bit with the golden-hour lighting, the soft focus and the slow-mo montages of Puckrik roller skating, at least the films had an aesthetic (so few music documentaries do).

What I wanted to talk about was the validity of the genre label “yacht rock” itself, as fully 15 years after it was coined, there still seems to be some resistance to it. In the documentary, the talking head most aggrieved by the term was Toto guitarist Steve Lukather, who still appears quite offended by the label and the Yacht Rock IFC show that gave rise to the term in the first place (“it started with the bad YouTube thing”).

That there was a seam of music that played as pop but consisted of equal parts white rock and black R&B influences seems to me entirely self-evident. That a lot of it was made in the same LA studios by the same musicians is unarguable point of fact. That in the digital age, as an act of librarianship, music fans should choose to categorise this music together after the fact is also, to me anyway, completely unobjectionable.

The name that was settled on commented upon the music’s well-upholstered lushness and its semi-implied visual aesthetic. Which was, I guess, a little cheeky of JD Ryznar and Hunter Stair (the men behind the Yacht Rock series – Steve Lukather’s “bad YouTube thing”*), but no more than the moment Dave Godin decided to call the semi-obscure pre-disco R&B and pop that he loved “northern soul”.

Northern soul is, of course, the defining instance of after-the-fact genrefication in pop music. The “north” in question wasn’t even in the country where that stuff was written and recorded. The term gained traction in the UK because it filled a linguistic need felt keenly by the people who loved that music and didn’t have a satisfactory name for it. All neologisms take off because they fill a gap in the lexicon; to fight that is a losing battle. The same is now true of “yacht rock” – fans, critics and professors who would be baffled by a reference to Koko’s lucky harpoon have all adopted it as a useful shorthand without knowing where it came from.

The thing that’s a little unfortunate is that Lukather seems to feel (as I think some of his peers have too) that it’s being used a term of ridicule. I don’t think anything could be further from the truth, actually. Yeah, the original films were knowingly ridiculous, but their deliberate amateurism and shaggy-dog origin stories for songs like Rosanna and What a Fool Believes quite clearly come from a place of love. They satirise the music fan’s fantasy that songs are all written as very literal responses to actual situations. It’s not the actual music that’s the target of the mockery; it’s evident whenever JD Ryznar talks about this music how much he loves it.

So anyway, I’d recommend the BBC show (it’s called I Can Go for That: The Smooth World of Yacht Rock), and if you’re curious, I’d recommend the Yacht Rock series, too. It’s great, very silly, fun.

H&O
Yacht Rock’s breakout characters: Hall & Oates

*Yacht Rock, the series, was not made for YouTube but instead premiered at Channel 101, a monthly short film festival devised by Dan Harmon, the creator of Community and Rick & Morty. Harmon didn’t like Yacht Rock, but the format of Channel 101 was that the shows that got the best response got to come back in a “prime time” slot, so its creators, JD Ryznar (Michael McDonald), Hunter Stair (Kenny Loggins) and Dave Lyons (Koko), kept making more. They even got Harmon to appear in one eventually, as Doobie Brothers/Van Halen producer Ted Templeman.

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