Yumi Matsutoya (born Yumi Arai, and known to her fans as Yuming) has been one of the biggest stars of Japanese pop music for forty years, having released her first single in 1972, aged 18. She’s sold 42 million records and was the first artist to notch up two million sales in Japan for an album. She continues to have hits, and to write them for other artists. Compare that to the commercial fortunes of her western equivalents (even artistic and one-time commercial giants like Joni Mitchell and Carole King) in the same span of time and the scale of that achievement becomes clear.
I first heard this song wwhen reading a thread on the I Love Music message board. Someone posted asking for recommendations for songs by jazz-inflected singer-songwriters; I guess they were thinking of stuff in the vein of Paul Simon’s late-seventies work. I’d never heard of Yumi Matsutoya, but I was intrigued to listen to a Japanese take on a Western form. It’s a very close take, too, but I’m not sure how the ILM poster heard this and thought, “Hmm, yes, jazzy”. Sophisticated, though, I’d have agreed with. The use of the orchestra suggest the influence of Barry Gibbs’s production work on Barbra Streisand’s Guilty, the steady mid-tempo rhythm suggests Fleetwood Mac (as does the use of the heartbeat kick drum pattern made ubiquitous by Fleetwood’s use of it on Dreams), there’s a bit of Boz Scaggs in there in the electric piano and soul-derived guitar licks – everything about it signified LA around 1979. That is to say, it was a live-and-in-the-wild Japanese take on yacht rock. It’s astartlingly accurate take on a form of pop music that was just beginning to recede in popularity at the song’s parent album, Reincarnation, was released. In 1983, smoothness – as exemplified by Scaggs, Kenny Loggins (pre-Footloose and post-Messina), Michael McDonald and so on – was out and the old guard were having to modernise to retain their careers as hitmakers. Few managed the transition in the US or UK as well as Matsutoya did in Japan. For all their longevity, Scaggs and McDonald haven’t sold 42 million albums.
The sound of Matsutoya’s voice is the central appeal of this for me, as it must be when the language barrier prevents me understanding what she sings. I played the song to my friend Yo Zushi one evening after a recording session, and he confirmed something I’d read about her online, that her understated and unshowy voice is rather unusual for a Japanese female singer, among whom it’s more usual to adopt a cutesy, coquettish tone or emote stridently. From some fishing around on youtube it seems that the production of her records tended to shift with the times (perhaps lagging slightly behind fashions in US and UK record making, as we have observed of Night Walker). A shame, since her songs and voice were matched well with this type of arrangement. It’s a consciously adult sound and probably would not have sold many records after the mid-eighties, but reaching to far outside their comfort zones in a bid to stay relevant rarely did veteran artists any favours. Hopefully she never tried anything too desperate and dropped the pilot or charmed that snake.