Some songs don’t make sense as fan favourites only. They feel like they should belong to, be known and loved by, the widest possible audience. Probably every music fan has a list of songs like that.*
It’s one thing when such a song is by a band of indie heroes whose music is scruffy and raw, and would need to be significantly polished up to become acceptable to the mainstream. However good they are, there’s a reason why Turn On the News is known only to Husker Du fans and Unsatisfied only to Replacements fans, but even my dad would recognise Soul Asylum’s Runaway Train were Ken Bruce to play it tomorrow. There’s a reason why Rod Stewart’s readings of I Don’t Want to Talk About It and Downtown Train were hits but the Crazy Horse and Tom Waits originals weren’t. But I can’t really understand how Communication by the Cardigans wasn’t a huge hit.
The Cardigans’ discography is spottiness incarnate. Lovefool is enduringly perfect (it’s the bassline. Dear lord, that bassline); My Favourite Game is enduringly regrettable. Every album has some great moments (even Gran Turismo had Erase/Rewind), but all of their albums have clunkers and a bulk of material that’s neither really here nor there.
But Communication – from 2003’s Long Gone Before Daylight – is different. Communication wasn’t the typical indie-with-strings ballady thing you got from a lot of that era’s bands, and neither was it particularly rootsy, although much of Long Gone Before Daylight was – the drums, for example, sound 2003 (clipped and somewhat like samples), not 1973.
The record is beautifully arranged. The band are cast in supporting textural roles, other than guitarist and principle songwriter Peter Svensson, whose prominent riff features in the intro, after the first chorus and in the outro, and who gets to play rather a nice harmonised solo**. Other than that, the most notable performance by a band member is Bengt Lagerberg’s drumming, which has nice Bonham-inflected kick drum work (the influence of Bonham’s Kashmir beat is evident in those semi-quavers), but isn’t in the least bit bombastic. He could have turned this song into a power ballad but wisely chose not to, playing with Hot Rods for a smaller sound. The band merely provide the frame for Patrik Bartosch’s string arrangement – only really getting big and prominent in the final chorus, but otherwise nicely supportive to the mood and atmosphere of the song – and Persson’s vocal.
Which is where a song like Communication succeeds or fails. Her voice pushed to the very front of the mix and left relatively dry and exposed, Persson sings Communication like it’s the most important thing she’s ever had to say, and her performance is moving and feels very true. It’s what gets her over a couple of slightly awkward lines (whatever they may mean to us, Persson’s delivery insists that her words are meaningful to her), and gives such force when the band plays its two huge arrangemental aces: the triplet downbeats of “I’m talking and talking” in the final chorus and that magical moment when Persson sings “And I hold a record for being patient” while drummer Lagerberg plays the song’s most live-sounding fill and the song seems suspended in mid-air for a second until the rest of the band comes back in.
It’s a glorious moment. It’s a big moment, in some ways too big for a song that no one really heard when it came out.
Songs have long lives these days, and can return to the charts or enter them for the first time decades after release, were they suddenly to find mass relevance. Maybe some music supervisor will use Communication to score a particularly emotional scene in a TV show or film and the song will find the wider audience it’s not had up to now. Until then it remains, I suspect, treasured by the band’s deep fans.
*I’ll give you some of mine: Jellyfish’s The King is Half-Undressed, Big Star’s The Ballad of El Goodo, Sparklehorse’s Some Day I Will Treat You Good, No Need to Worry by the Folk Implosion
**Svensson has a profitable sideline these days as a writer, guitarist and producer for hire. Look for him among the credits on records by The Weeknd, Ariana Grande and Ellie Goulding.